Inspired by her love of knitting, Linda Morse retired as an information technology executive to open String in September 2002. String began as a tiny gem of a shop located on Madison and 78th St, in the heart of New York City’s luxury fashion district. Linda’s vision for String was to create the knitting store she had been searching for—one that offered the most luxurious yarns together with high fashion designs and superb customer service.
Lidia Karabinech came on board as in-house designer a month before the store opened to ensure that String’s initial custom designs would make a splash. And the rest, as they say, is history. In 2005 Luxury Knitting, Linda’s classic book, was published by Vogue Knitting.
In 2007 String was bursting at the seams and moved to a larger space in a brownstone on E. 82nd St, and then moved again to an even larger space in 2009 on E. 65th St, right off of Madison Ave. At this point String was widely acclaimed, and by 2012, String’s 10th anniversary, the shop was rated in the NYC Zagat retail guide as the #1 lifestyle store in the city!
In 2015, Linda retired and sold String to Stacy Charles and the store moved to its current location at the corner of E. 74th and Lexington Avenue.
Steve and Kathy Elkins, who also own WEBS - America’s Yarn Store, purchased String in June of 2018. Since then we’ve been working to keep the traditional String feel and introduce new products to the String customers. String was named the New York City Rowan flagship store in October 2018 and a new website was launched in August 2019.
Keep watching for great new things from String!